Developing food trends

• The growth in interest in food fashions started with 31. food being shared on social media.
• The UK food industry is constantly developing products which are new or different.
• Influencers on social media become 'ambassadors' for a brand.
  • Sales of 32. food brands have grown rapidly this way.
• Supermarkets track demand for ingredients on social media.
  • Famous 33. are influential.

• The avocado:
  • 34. were invited to visit growers in South Africa.
  • Advertising focused on its 35. benefits.
• Oat milk:
  • A Swedish brand's media campaign received publicity by upsetting competitors.
  • Promotion in the USA through 36. shops reduced the need for advertising.
  • It appealed to consumers who are concerned about the 37.
• Norwegian skrei:
  • has helped strengthen the 38. of Norwegian seafood.

• Quinoa:
  • Its success led to an increase in its 39.
  • Overuse of resources resulted in poor quality 40.