Cambridge Practice 20 - Test 02

A providing entertainment
B providing publicity about a council service
C contacting local businesses
D giving advice to visitors
E collecting feedback on events
F selling tickets
G introducing guest speakers at an event
H encouraging cooperation between local organisations
I helping people find their seats

A The information given about this was too vague.
B This may not be relevant to their course.
C This will involve only a small number of statistics.
D It will be easy to find facts about this.
E The facts about this may not be reliable.
F No useful research has been done on this.
G The information provided about this was interesting.

Developing food trends

Introduction

• The growth in interest in food fashions started with 31. food being shared on social media.
• The UK food industry is constantly developing products which are new or different.

Influencers on social media become 'ambassadors' for a brand.

• Sales of 32. food brands have grown rapidly this way.
• Supermarkets track demand for ingredients on social media.
• Famous 33. are influential.

Marketing campaigns

• The avocado:
  • 34. were invited to visit growers in South Africa.
  • Advertising focused on its 35. benefits.
• Oat milk:
  • A Swedish brand's media campaign received publicity by upsetting competitors.
  • Promotion in the USA through 36. shops reduced the need for advertising.
  • It appealed to consumers who are concerned about the 37.
• Norwegian skrei:
  • has helped strengthen the 38. of Norwegian seafood.

Ethical concerns

• Quinoa:
  • Its success led to an increase in its 39.
  • Overuse of resources resulted in poor quality 40.